DISCRIMINANT FUNCTION ANALYSIS OF FACTORS INFLUENCING BUYING BEHAVIOUR OF URBAN AND RURAL CONSUMERS OF SELECT PERSONAL HYGIENE CARE PRODUCTS IN COIMBATORE REGION, TAMILNADU | International Journal of Applied and Advanced Scientific Research

DISCRIMINANT FUNCTION ANALYSIS OF FACTORS INFLUENCING BUYING BEHAVIOUR OF URBAN AND RURAL CONSUMERS OF SELECT PERSONAL HYGIENE CARE PRODUCTS IN COIMBATORE REGION, TAMILNADU

DISCRIMINANT FUNCTION ANALYSIS OF FACTORS INFLUENCING BUYING BEHAVIOUR OF URBAN AND RURAL CONSUMERS OF SELECT PERSONAL HYGIENE CARE PRODUCTS IN COIMBATORE REGION, TAMILNADU

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